ABOUT US
It's all about excellent refinement. Anyone could focus on a number of niches and targets, and get as scattered a result as their efforts are. Shooting everywhere until someone hits something is DEFINITELY not the way to go, and is certainly not the way to success. That's where we come in. We offer you platforms that focus on uniquely targeted marketing campaigns and efforts, with keen attention to the important details, such as the specific segments that really drive your brand up, and your revenue off the charts. This is the power of refinement, of centering all that is being done on what really matters, so that the results are only those that truly matter. Join us and realize the power of refinement.
FEATURED RESOURCES
ACCOUNT-BASED MARKETING POWERS PERSONALIZATION IN PEAL-TIME; INCREASING ENGAGEMENT, LEADS, AND REVENUE
Marketo is a leading engagement platform that empowers marketers to build brand value, grow revenue, and prove impact. In this case study, Marketo's real-time personalization is the underlying platform that empowers a rural school district to target prospects and current customers based on highly granular account data. This resulted in a phenomenal increase in engagement in the first 90 days, increased average session duration by 394%, and average pages per session by 405%.
SALESLOFT INCREASED CONVERSION RATE BY 700% WITH EVERSTRING ACCOUNT SCORING
EverString is a key factor in improving the speed and accuracy of creating predictable and scalable revenue. It offers tools that leverage data to enable better decision-making for sales and marketing. This case study illustrates how EverString helps SalesLoft to increase its conversion rate by 700%. With EverString, SalesLoft’s marketing team can quickly guide sales reps to the most fitting target accounts.
COMPASSABM ENABLES A FAST, AFFORDABLE ABM PILOT
Refactored is a full-service B2B digital agency helping brands navigate the complexities of modern marketing by aligning people, process, and technology. This case study shows how InfinityQS was able to launch a fully fledged ABM pilot in just three months with Refactored’s help and CompassABM. The program included all three levels of ABM and supporting content from start to finish.
GENESYS BUILDS AN EFFECTIVE ABM DIGITAL DEMAND GEN STRATEGY WITH LINKEDIN
LinkedIn offers premium account-based marketing (ABM) that helps clients better target, understand, and engage with buyers. It offers an extensive professional network and powerful targeting capabilities that deliver the right content to connect with the right audience. This case study details how Genesys leaned on LinkedIn’s highly accurate account targeting capabilities to help drive brand awareness, acquire 60% net new marketing captured leads, and achieve 4% conversation rate for its top-performing offer.